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Video Production

We use video to help you achieve your business goals. We combine your objective, message, strategy, and creativity with award-winning video production, so you can get the results you want. What follows are some basic guidelines to give you an idea of how to budget for your video.

 

Levels of Video Production Services

Big or small, simple or more complex — our video production team has a dynamic range of processes for any size or type of video production.

How Much Will My Video Project Cost?

 

"Ten to Win" - The Breakdown

1. Project Management and Project Coordination Expenses aka Producer

To ensure that the entire production crew is on point to meet their deadlines and stay within the budget. 

2. Script Development

In order to ensure that your product does exactly what you indeed for it to, it all starts with the script.  It's the guide.  No script, no concept...no purpose.  

3. Talent (Actors, Models) On-Screen or Voiceovers

Talent has its levels.  Depending on your vision, the right talent sends effective messages to your audience. 

4. Stock Visuals

In our Language, we call it all B-roll or cut-away shots. This is a must-have in describing a product or service in your video, you might have cut-away shots of the item or service in action. Showing the audience what is being described in the video helps keep the attention of the viewer and also is more informative.

Your video production budget will include estimates for these types of supplemental visuals, including:

  • Still images​

  • Video​

  • Illustrations/3D Elements​

Stock photos, videos, and illustrations tend to be more readily available and less expensive than their custom counterparts. The downside of stock images is that you don’t have exclusive rights to them. Others can use them too.

Typical Costs: Stock images can be as inexpensive as $5 each and 4K and HD stock footage can cost as little as $10 each. You should expect to pay considerably more for high-quality stock images. We can coordinate your purchase of stock images, or recommend a reputable source that has a vast library of stock art. Cut-aways and B-roll shots are usually between 15% and 50% of all filming/shooting budgets. This will depend on the time needed to take the extra footage and the type of camera used.

 

5. Costs to Add Special Effects to Videos

If your video project includes special effects, such as animations, motion graphics, or title overlays (also known as lower thirds, captions, and Chyrons), this will add to your cost of the video production budget. We highly recommend that brand videos intended to sell something, promote a product or service, or build a pipeline of leads include some sort of call to action, which is where graphic special effects come into play.

Typical Costs: Some videos require simple graphics, while others are entirely animated. Prices range from $65 to $225 an hour for basic editing. However, special effects could easily cost $95 to more than $300 an hour. The cost of high-quality 3D animation depends on the experience of the animator and the complexity of the project.

6. Location Costs Associated with Video Production

Where are you shooting? Are you shooting indoors or outside? Do you need a sound stage or a studio? Are you filming in more than one location? Are you shooting with a green screen? Do you need to travel between locations?:

  • Studio rental

  • Fees and permits

  • Local or travel

  • Building rental

Typical Costs: The most vital factor in determining location expenses in your video production rates is the total amount of time that will be required for production. With good planning, you can do a lot in a specific amount of time (which is another reason why scripting and storyboarding are so important). If a studio is needed, prices range around $95 to $400 an hour in the Atlanta area, depending on the size of the studio.

7. Music Licensing Fees

Will special sound effects or additional audio be added to your video? There are some websites that offer license-free music, but always check the fine print (our video product cost includes this service). When it comes to adding music to your videos, you have three options:

  • Stock music (royalty free)

  • Licensed music

  • Custom score

Typical Costs: Royalty-free music for video starts as low as $11 for a 2- to 3-minute track. It could cost $500 to $1,000 or more if you hire an audio engineer to make a song for your video, depending on the ability and experience of the musician and the needs of the project.

 

8. Video Production Crew Costs

How much does it cost to hire a camera crew? What about hiring a full video production crew?

The number of people involved in the production of your video will depend on the complexity of your project, as well as the length of time and, of course, your budget. An animated video, for example, doesn’t need a camera operator, makeup or hair stylist, or lighting professional.

  • Director - Director of photography (DP) - Camera operator - Lighting - Sound - Grip - Makeup/hair - Editor -Motion graphics artist/animator

Typical Costs: Key personnel such as the director, director of photography (DP), and editor typically earn $150 or more an hour. Sound professionals with their own equipment usually earn between $45 and $75 an hour while lighting professionals usually earn between $25 and $50 an hour.

 

9. Video Rendering and Compression Time

Video rendering and compression are parts of the video production process that are “hidden” steps in the video production process because they happen behind the scenes. In fact, oftentimes the costs for video rendering and compression are folded into the editing time and budget expenses.

Video rendering and compression involve transferring footage into an editing system, post-edit rendering it into a presentable format (for web or broadcast, typically), and uploading it to wherever it will be hosted (Vimeo, YouTube, or some other channel). This all takes time on the computer.

Typical Costs: Video rendering and compression costs can be included with other services such as editing, or they can be included as an hourly charge on the budget. Prices are usually $25 to $75 an hour, depending on the processing speed of the computer used.

 

10. Overhead Costs of Video Production

  • Equipment (cameras, lights, sound, studio, computers, software)

  • Insurance (liability and workers compensation)

Typical Costs: Are you filming on a $200 smartphone or a $25,000 RED camera? The bottom line with camera costs is that the more expensive the camera package, the more dramatic difference you will notice in the final product. Depending on the camera package you choose to film with, you can spend from $100 to $2,000 a day or more. Extra equipment such as teleprompters, jibs, Steadicams, and the like can run from $30 to $1,000 a day and up.

If you are looking for an actual estimate for your video project, we’d like to invite you to get a project quote using our easy to complete the online form. Otherwise, read on to understand 10 factors that impact how much it costs to make a video for a brand, product, or company. There are a lot of moving parts in video production. A two to three-minute Industry-standard professionally produced video cost typically ranges from $2,000 to $7,000. Most production companies agree that the average cost of video production is usually around $1,000 to $5,000 per finished minute, and we agree that it is a good starting point to consider when budgeting. These numbers depend deeply on complexity, length of video, goals, the number of locations, numbers of days needed for the shoot, talent, and pre-production needs. Below is what we like to call our "Ten to Win" Production Needs. It simply gives you an idea of who and what is needed to complete your project.

The Film Production Process

Pre-Production

This is the beginning of your relaxation and the end of your anxiety. Our creative process includes amazingly talented creators such as scriptwriters, storyboard artists, cinematographers, designers, and producers all of whom work closely to finalize your creative vision.  We do all of the Location scouting, permit pullings, talent, releases, and insurance. We take care of all the details so that you can do what you do best in making your company profitable or audiences entertained and wanting more.
 

Production

This is where the magic begins.  We include all the necessary tools to visually bring your concept to life.   Our solid and experienced team formulates the gist of what a marketing video or personal video is supposed to do once seen.  Whether your package includes a one camera or multiple set-up, on location or in our studio– we custom build a production crew that perfectly fits your video needs,  utilizingt he best of 4K and HD cameras, professional lighting techniques, industry standard audio equipment, and digital cinema production services.

Post-Production

This is the most tedious part of the production process.  We utilize professional-grade software and hardware to edit color correction, audio mixes and compress your final product for different platforms. There are so many details that are included in the post-production process.  This is the final step to ensure that your project meets your expectations.  Therefore, we are careful and we edit with the essence for results.  Prompt clear communication is the key to success. 

Now that you have an idea of the process and what it will cost you, let's talk about your project. Make the call. 404.777.5206